At the beginning there was the idea of creating an animated sitcom about the everyday adventures of half-human half-pug and the first pictures were taken to get the references for facial expressions for the characters.

LouLou is now a social media star with more than 77.000 followers on her Instagram account that keeps on growing giving birth to an official brand producing calendars, t-shirts, art prints, greeting cards with LouLou faces.

Even a humourous, stylished hardcover book with a selection of the best pictures of LouLou’s day-to-day moods has been published: a perfect gift for pug-lovers.

[Via]